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When comparing the costs of each and every advertisement platform, it’s vital that you don't forget that Bing and Google don’t normally get the same traffic. In certain instances, Bing Adverts CPC is decrease, although the website traffic high-quality is usually decreased, so advertisers finish up having to pay more for your conversion than they do on Google Adverts.

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Right after making a Bing Ads account, the platform features advertisers the option to straight import their existing Google Adverts campaigns into Bing Ads. With just a couple clicks, your campaign is up and jogging without being forced to recreate every little thing from scratch: